WHY TO ADVERTISE UR DENTAL PRACTICE

...............M so proud to patch in one of my favourite topics here

These are questions that are often overlooked by the customer [the business marketing] and therefore the advert or “piece” presented may not be as effective as it should be and could be.

Logo.

Your logo is unimportant to your potential customer. It may be something that impresses your mum, but it takes up space and means “not much”.

A lot of dental surgeries have some form of a dancing tooth as their logo…

The public says: “So what?”

Your Company Name.

I see a lot of poor marketing where the dental practice name is prominent in the advertisement.

This is not necessary. It is taking up valuable space and often prime space.

Your practice name does not have to dominate your advertisement.

Photos.

Photos need to be relevant. Otherwise they are copy stealers.

A picture is not worth a thousand words when it is a useless picture.

A picture of your dental chair, or of the outside of your dental office are only relevant to your mum.

Headline.

Your headline needs to arouse curiosity.

Headlines that work best ask questions, and usually alert or remind the reader of a problem that they have.

Instead of suggesting a solution.

So a headline:

“Are you embarrassed by your crooked teeth?”

“How long has it been since you smiled in a photo?”

is far more effective than:

“Do you want straight teeth?”

Your reader is more likely to take action to move away from a painful situation than they are to move toward pleasure.

Copy. Long copy sells. Fill all your space with as much copy as possible. Use your piece to drive the reader to your online information.

Get your copy professionally written. You get what you pay for.

My copy writer doesn’t drill teeth.

One Offer Only.

Don’t confuse your reader about what you do. Stop trying to pile up everything that you do in one small advert.

Pick your target market and focus on that for the entire advert.

Point of Difference.

What is your Unique Selling Proposition? [USP?]

Why should the reader choose your dental practice?

Your piece should clearly enunciate why the reader would be a fool to go anywhere else for their dental work, because your practice is the only one that does X and Y so well.

A Photo of The Team.

If space permits, a small PROFESSIONAL photo of a well-presented team [not in scrubs] is very useful.

But not at the expense of good necessary copy.

Your practice website should have professionally taken photos on it…not ones taken with an old Blackberry.

Call to Action.

The reader of your marketing piece needs to know what they need to do next…..

Spell. It. Out.

Lead the horse to water.

Follow these thoughts when organising your next advert.

Remember, if you copy what everyone of your competitors does, you’ll end up with the same poor results they do.

Find out what everyone else is doing and do the opposite!"

to patch in one of my favourite topics here

كن "صائدا ماهرا " و لا تكن "قناصا قاتلا "

ثقف نفسك فى عالم إداره و تسويق طب الفم و الأسنان بجميع تخصصاته من خلال متابعه الجديد على صفحات مدونتى 
 LEAP FROG STRATEGY BLOGGER .
 تعلم من أين تبدأ فى هذا المجال الشيق،،،،،،،،،،،

كى تصبح طبيب أسنان ناجح ( إن شئت ) و تمتلك مؤسسه طبيه فعاله تقدم خدمه راقيه فى مجال طب الفم و الأسنان من دون مبالغه أو تفريط فكل ما عليك هو أن "تدرب نفسك " و بكل جديه على مبدأ إدارى فى غايه الأهميه ألا و هو ------> كن صائدا و لا تكن قناصا ! و تعلم الآتى :

1. Attract high quality patient  who stay, pay & refer.
2. Learn how to apply "Ideal Patient Creator " system.
3. Learn how to activate "ZERO Marketting System ".
4. Learn how to manage"Critical Mass " situation.
5. Learn how to promote " ZERO Patient's Resistance " system.
6. Learn how to master " Lazer Patient Detector " system .   

و لكى تتجنب أن تصبح قناصا فى جذب المريض أو الزبون فى عيادتك تعلم و ثقف نفسك و تدرب على الآتى :

1.  " Classy Dental Staff " duties.
2.  "Team Working System " missions.

تأكد تمام التأكد أن المريض أو الزبون فى عياده الأسنان يمتلك قرون إستشعار حساسه للتمييز بين نوعين من الأطباء ،  طبيب يتحسس رصيد حسابه البنكنوتى بكل وضوح و يستخدم كل الأساليب الممكنه لقنص أكبر قدر من الأموال مقابل الخدمه و بصرف النظر عن جودتها أو ملائمتها للسعر المادى المعروض و طبيب آخر مرحبا به ، يقدره  و يحترم إنسانيته و يسعى جاهدا لكسب ثقته و أصطياد ولاءه و مشعره بأهميته دوما و مأكدا له بأن زيارته لعيادته هو مصدر شرف و فرحه غامره لا تقدر بمال و يشركه دائما فى خيارات الخطه العلاجيه بكل سعاده و لديه العديد من البرامج العلاجيه الجذابه و المناسبه لأى شريحه أو وضع إقتصادى . 

 بين طبيب يعشق الماده من دون إكتراث و بين آخر يملك كل مقومات آداب المهنه و التعامل الراقى فى جوا من الآلفه و التواصل الفعال من دون ملل و دؤوب على المزيد من الجذب للزبائن و الأحتواء لكل المواقف من دون أى أعتراض .

أخيرا و ليس آخرا ، الزبون لن يسمح لك أن تركز على جذب  و قنص أكبر قدر من أمواله لأكثر من خدمه واحده و أعلم بأنها آخر زياره له إذا تكرر الأمر ذاته و هذا يعنى أنك خسرت 10 زبائن على أفضل تقدير و بالتالى فإن أسلوب قنصك حتما سيقتل نموك و إنتاجك فى عيادتك . 

أما إذا دربت نفسك على أن تصبح ماهرا فى صيد ولاء الزبون فأعلم أنه سيغفر لك أى أسلوب مشروع لعرض برامجك العلاجيه لأنه أحترمك و أحترم آدائك الراقى و لم يعد لديه أى حساسيه لطلب مزيدا من الخدمات و دفع المزيد من الأموال من دون إعتراض عالقيمه المطلوبه للخدمه بل و سخر نفسه بنفسه من دون مقابل كى يصبح مصدرا إيجابيا  "لا نهائيا  " للدعايه لجذب المزيد من الزبائن لمنشآتك لأنه أعتبر نفسه فى بيته من دون أى رسميات و نجاح العياده أصبح من أولوياته.....هذا هو النجاح الساحق بالفعل !

و الآن عزيزى الزميل الفاضل ، هل أخترت أم مازلت متحيرا بين أن تصبح طبيبا ماهرا فى صيد ولاء المريض و بين أن تصبح قناصا لأموال الزبائن و تقتل معدلات نموك فى غضون شهور قليله بسبب سلم المجد الزائف ( أقرأ مقاله المجد الزائف ).

د/ محمد القاضى

أخصائى زراعه و تجميل الأسنان 

 

  

 

المجد الزائف........الدرس الأول

• من منا  , كأطباء أسنان  , لم يندم يوما ما على طريقه علاجه  ،"الغير مرضيه " أحيانا ، لبعض مرضاه و زبائنه على مدار حياته المهنيه ؟ سواء كان ذلك بقصد أو بغير قصد . قد يكون الخطأ فى وضع خطتك العلاجيه سواء كان عدم التوفيق فى أختيارها أو فى آليه تنفيذ برنامجها أو عدم موائمتها لحاله المريض آنذاك من حيث صحته العامه أو عمره أو أسلوب حياته أو ظروفه الأقتصاديه  و بمعنى أدق و أشمل غالبا ما يكون السبب الرئيسى هو "أنك لم تختار الخطه العلاجيه المناسبه للمريض المناسب فى الوقت المناسب ! و الأسوأ أن الظروف قد تدفعك أحيانا للقفز على أسوار العلم متخطيا و متحديا النظريات و المعطيات العلميه الطبيه من أجل تحقيق " مجد زائف " كدافع بشرى مغرى و لبرهه من الزمن !
• قد يتمثل هذا المجد الزائف بل و الزائل فى الوقت نفسه ،...فى شهره خادعه و مؤقته مثلا أو فى حفنه من  أوراق البنكنوت التى تملأ محفظه جيبك الجلديه  لبعض الوقت أو فى إرضاء غرورك المهنى أو ربما تحقيق إنجاز أكاديمى "رقمى فقط " يضاف ككماله عدد كأحدى متطلبات رسالتك فى مجال الماجستير مثلا ......إلخ و أي كان  نوع الإغراء و الذى يدفعنا أحيانا للتخلى و لو لدقائق عن شرفنا العلمى فأعلم تمام العلم بأنك إذا أعتدت على هذا الأسلوب كثيرا فإنك حتما ستخسر شرفك الأدبى  "يوما ما" لأنك تضرب بعرض حائط العلم ، هذه المنحه الإلهيه الراقيه و التى خلقنا من أجل الأخذ بأسبابها لإعمار الأرض . لذا علينا أن نوصى أنفسنا بالتمسك بأسباب علوم طب الفم و جراحه الأسنان دوما و الذى يحثنا على الدقه و الجوده و إعمال الفكر أثناء آداء الخدمه الطبيه للمريض داخل أى منشآه طبيه سواء كانت عامه أو خاصه !
• و إذا أجتهدنا فى البحث سويا فى الأسباب الجوهريه و التى قد تدفع أى طبيب أسنان" أحيانا " لإرتكاب مثل هذه المغامرات و المقامرات الغير علميه و الغير مدروسه و هنا أقصد الأسباب التى تدفع الطبيب لبيع شرفه المهنى مؤقتا مبررا لنفسه بأنه على سلم المجد ، و عبثا ما يحاول لأنه و كما ذكرنا هو سلم المجد الزائف ، فلن يكفينى سطور عشرات المقالات لعرضها و تحليلها و التحقيق فيها و التحقق فى مدى واقعيتها لأنها و ببساطه و بعد بحث مضنى على مدار 7 سنوات على الأقل ، أكتشفت أنها أسباب عديده و متشعبه و معقده الأرتباط فيما بينها و تختلف نسبيا من مجتمع لآخر . و تستطيع عزيزى الطبيب و القارئ أن تتابع سلسله مقالاتى فى هذه المدونه لأنك حتما ستجد نفسك فى سطور أحدى أو بضع هذه الأبحاث و التى سردتها و مازلت أسردها على صدر صفحات مدونتى !
• قد تندهش  ،قد تصدم ، قد تتهمنى بالجنون ، قد تتهمنى بأننى أروج لفلسفه فارغه و سطحيه و قد تتهمنى بالسذاجه الفكريه و قد تغضب كثيرا و تنوى أن تقاطع مقالاتى البحثيه على صفحات هذه المدونه و ربما تتجاهل هذه المدونه برمتها . و لكننى أستسمحك أن تكمل هذه المقاله للنهايه كى تمنحنى حق الرد و الدفاع عن نظريتى . 
• و كما ذكرت مسبقا أن الأندهاش هو رد فعلك المبدئى و البسيط جدا تجاه ما أسميته أنا "سلم المجد الزائف" ، وهذا حقك تماما ولا أستطيع أن أصادره أو أزايد عليه و لكن و ببساطه كل ما أتمنى أن أحققه من خلال هذه السطور القليله لهذه المقاله و التى نطالعها بأعيننا هو أن تتفق معى و بقوه بأن الأخذ بأسباب العلم فى مجال طب الأسنان  و إدارته و إنتاجه و تسويقه و بيعه هو مفتاح السر و طوق النجاه لأى طبيب أسنان يخطط لمنشآه طبيه راقيه و محترفه فى مجال طب الفم و الأسنان ، ولا أدعى أن هذا نجاح بالنسبه لى فى أننى وضعت أسس لأستراتيجيه ________________________________________________LEAP FROG MANAGING & MARKETTING STRATEGY IN BUSSINESS DENTIETRY . و لكن نجاحى الحقيقى هو أن تنبهر بالفكره و تقرأ مقالات هذه الأستراتيجيه للتسويق و العمل و الأنتاج داخل مؤسستك الطبيه الخاصه و تقرأ و تتعلم بنود تطبيقها خطوه بخطوه فى كتاب أدبى فى الأسواق و تبدأ فى طلب المساعده و الدعم منى فى تفعيلها على أرض الواقع ، فهذا هو طموحى و نجاحى الحقيقى !

د/ محمد عبد المنعم القاضى
أخصائى زراعه و تقويم و تجميل الأسنان

Smear campaign

Unfortunally , one of my clients accused me that m leading a smear campaign against his dental practice !

---------------------------------------------------------   STORY     ----------

The story begins,   2 months before ,  when he requested the support of the" quality control team "of my office to make an" official check round visit " inside his dental office in order to examine , diagnose the reasons for his" practice crashing ". He claimed " m doing everything , however i earn nothing".i should mention also that He excused me,  in a dead urgency ,to be so serious to uncover the problem because he got mad and so frustrated !!!!

--------------------------------------------------------RESULTS--------------

After 5 days of a useful check round inside his practice, the report got topped my desk , nothing more needed now other than meeting the concerned dentist & express the items discovered by my team inside his practice regarding  " his crashing project".

---------------------------------------MEETING------------------------------

Eagerly , when i got face to face meeting with him into my office , i asked him about the term(everything) mentioned in his later statment "m doing everthing...............". He tells the following;

First: m working 10 hours & more daily inside my practice.

Second ; even i open at the weekend.

Third ; m serving the cheapest price list in my town in comparison to my  competetors.

Fourth ; m paying 1/2million $ every year for funding public advertisments.

Fifth; my name is invading all of the town's streets via an awesome outdoors.

Sixth ; i supply my front desk members with more cell phone bussiness sims to facilitate patient's communication with my office & cancel my earth line phones to be up to date with new era of technology......... & more.

-------------------------------------------conclusion------------------

After 30 minutes of reviewing his report , he was so hopeless , specially when i tell him that "unfortunally u r doing everything that harm the development of ur practice " . 

Suddenly he end the meeting shoutting me angrily saying " it seems that u r a fraud who is kidding me & leading the smear campaign which is the reason for my crashing " 

I replied " thanks for ur tasty words , but m insisting that u r not controlling ur practice & actually u r a slave for it  ,,,,, no system , no control , frustration & crashing 'll arrive necessarily very soon . 

-----------------------------FINALLY---------------------------------------

CAN U GUESS  NOW WHAT WAS HIDDEN IN HIS OFFICE'S REPORT?
Refrence / UPE for dr.David Moffit.

المحبطون فى الأرض

إلى كل طبيب أسنان محبط فى مجاله ولا يملك أى وسيله من شأنها رفع كفاءه الآداء داخل عيادته و على وشك الإفلاس و غلق منشآته الطبيه و تحويل مسار عمله ، 
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أبشرك بتحقق الإنجاز الأول بظهور نظام  إدارى و تسويقى جديد و مجرب لعياده الأسنان و الذى من شآنه أن يثنيك عن تحويل مسار عملك بسبب الإحباط الذى ألم بك و نسعى لتحقيق الأنجاز الثانى و هو أن تتعلم و تدرب نفسك لقياده هذا النظام أو الأستراتيجيه المسماه ----------> " إستراتيجيه قفزه الضفدع " أو "LEAP FROG STRATEGY".كى تحقق مبدأ " التحرر المالي " و تكون قادر على كسب قيمه مهمه جدا من زيارات و حجوزات المرضى والتى لن تتوقف.
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تابعنا على صفحات هذه المدونه ليصلك كل جديد و مفيد من خلال منشوراتنا اليوميه فى هذا المجال و لا تنسى أن تدعمنا بالمشاركه و التعليق !
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إلى اللقاء فى المنشور القادم                            

                                   د/محمد القاضى 
                                    طبيب الأسنان ،
                                    أخصائى جراحه و تجميل الأسنان 

Dear dentist , Keep on CHARITY & support CHARITIES

* Sure all of us believe in ALLAH  & appreciate his majesty gifts . so , u should train urself to keep on a periodic , steady & serious agreements for funding CHARITY in ur society . 

* As we all know , no human being still alive could gurantee his health , financial or social status  even his private or his general social security all over the world .

* As a fact , our fates is beyound majesty/ ALLAH' S power & anyone's fate could push him to be a poor fellow member of any charity society  then he 'll be in a dead need for all sorts of help & rehabilitation to regain even 0.0001 of ALLAH 'S GIFTS .

* Save ur soul & ur family soul's purity to be worthy to ALLAH'S donations ,  in order to gurantee his blessing & avoid his anger .

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 

* SHARE A CONSTANT % OF UR REVENUE INSIDE UR DENTAL PRACTICE FOR SUPPORTING & FUNDING CHARITY EVERY MONTH EVEN 100$ NO MORE OR ACCORDING UR FINANCIAL CAPACITY LIMIT !

* ONLY WITH LEAP FROG MARKETTING STRATEGY U CAN PROMOTES LIMITS OF UR FINANCIAL REVENUE IN ORDER TO BE ABLE TO SUPPORT & FUNDING CHARITIES , FREELY !

* RECYCLING OF UR CASH REVENUE IN FUNDING THIS STRATEGY WILL RAISE THE LEVELS OF UR CHARITY SUPPORT EASILY!

* FINALLY U GOT A BIG QUESTION MARK ?????????????? WHOSE BEHIND A LOGIC INQUIRY , STATES " HOW CAN I SUPPORT CHARITY EVERY MONTH FREELY ". SURE U R VERY RIGHT & REALISTIC , BUT ,,,,IN THE SAME TIME TRUST THIS COMPACT SYSTEM & ITS ROLE IN MASTERING UR PRACTICE , MORE & WORTHY TO NOTE DEADLY THAT IT 'LL ACT TO SAVE UR TIME , EFFORT & MONEY TO ENABLES U , FREELY , TO SUPPORT CHARITIES , DON'T BE SO WORRY !

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ 

 

* ALL WHAT U NEED NOWDAYS IS FOLLOW UP THE SERIES OF MY POSTS ON THIS BLOGGER SITE & U 'LL BE ONE OF MY CLIENTS!  

urs dr /mohamed elkady , dental implantologist & cosmetic dentistry expert      

DON'T SPEND U LIVES FIGHTING WITH _ _ _ _ _!

_ _ _WITH UR COMPETETORS, SAVE UR EFFORT , MONEY & TIME . LET UR COMPACT SYSTEM DO THE FOLLOWING ACTIONS TOWARDS THIER PRACTICES AUTOMATICALLY :

1. Freezing.
2. Neutralizing.
3. ONE BY ONE REFERRAL.
4. Trapping.
5. By passing foolish practice.
6. Neglect the low standard practice.
7. Actual competetion with classy one.
8. Allies.
9. Sharing specialities.

NEVER EVER TO DO IT !!!!!

* Never ever to rise ur price list with the excuse that  " inflation is comitted ", & when ur customer inquiries for more details , ur staff reply in a very cute & innocent manner , saying " Sorry sir for inconveniency but the FUEL price has increased into double X , worthy to note also that $ VALUE have doubled into 20 X  regarding national currency   " so we r pushed to do that in order to cover the funding gap , otherwise we 'll lost more cashes , again we r so sorry "

NOW TELL ME , HONESTLY, ONE REASON FOR ANY NEW PATIENT TO BE ATTRACTED TO UR PRACTICE OR FOR THE OLD ONES TO BE RETENTED OR EVEN FOR ANY FUTURE FERERRAL , WHILE U R MANAGING , HABHAZOURDLY , UR OFFICE FOLLOWING THE PHILOSOPHY OF PACKMAN OR THE GROCERY ( WITH FULL RESPECT FOR BOTH CARRIERS) ? 

M sure that u haven,t any logic answer regarding bussiness & marketting strategies . because ur random ideology is the master.

PRICE LIST ESTABLISHMENT PROCESS -----------> is an art u should learn LETS LEARN TOGETHER .DO U MIND?  

CHOOSE UR DESTINY NOW , NOT AFTER A WHILE !

Every Business Has The Choice

Hi  dear classmates,, Here's the article in full: "Every Business has the ability to choose its destiny. It is exercising this ability to choose, or not being able to choose, that determines the successes and failures for that business. I spent a good forty minutes on the phone last week talking with one of my favourite dental coaches, catching up and visiting with him. Among the many things that we chatted about, in terms of life and business and family and philosophy, .Interestingly, he mentioned that only recently some of those clients were still experiencing the same “problems” that they had had while he was coaching them. He said the reason for this was that those clients had failed to take corrective action and ignored those “problems” rather than addressing them and owning them. And now those problems were still there, and still present, sometimes bigger and worse than when they had originally been spoken about. In these sort of situations, the choice to ignore and the inability to choose a solution, or a path towards a solution, was indeed the wrong choice.

“Is your Dental Practice where you want it to be?” If not,   discover the 3 most critical and costly mistakes dentists are making that keep them in a state of permanent frustration

How many times in your life have you been offered a choice that you have failed to act upon? How many times have you regretted not making that choice at a time when hindsight has proven that you would have been better off taking that action at an earlier time? Sometimes the action required, or the choice to be made, is to do something different. And other times what is required is the cessation of an action that is causing us damage and creating poor outcomes. These choices that we make or fail to make can be in our business lives and our personal lives. It could be the choice of whether or not to learn a new procedure to help our patients better? It could be the choice of whether or not to align our business with certain insurances or corporates or health plans, or whether to simply just go it alone? It could be the choice of continuing doing what you’ve always done and hoping for a different result, rather than setting a different course of action? Or it could be the choice of seeking advice. That advice might be about your business, or it could be about your investments, or your retirement? It could be advice about your health, or your habits, or your relationships? Or it could be sporting or recreational advice, like learning to run better, or swim better, or tennis or golf, or ballroom dancing,  The thing is that every day we are actually exactly where we want to be, because if we didn’t want to be there, we would make the changes and try to be somewhere else. But we haven’t made those changes…. And yet, we have choices…."

. .

STAFF MEMBERS IN DENTAL OFFICE

• Avoid staff rewarding in case they r acting in thier mandatory processes within ur system , avoid spoiling them......> only salaries
• Only & u should offer a collective & a special rewards to them in case of creation &/ or achieving leap results regarding no.of booking or cash flow revenue , to earn thier loyality & avoiding thier future depression or striking......>salaries + bonus from net profits+ special bonus for the active member.
• U should do a collective salary discount & administrative penalties in case of a defective duties causing a turblent marketting system & bad cash flow results, this done to avoid spoiling them & refresh thier minds .......> cut % from salary + penalties  

Karakatoe news.....3

N.B / read posts "Karakatoe news 1& 2" before reading this one!

* First of all , this is a very bad sign threating ur bussiness ,

* Sure , be aware that a nearby " new racing horse " i.e new chaser join ur bussiness track & attract new comers to his bussiness very efficiently,

* To be or not be, should be ur moto in this stage,
* Be sure that ur clients got bored & lost any favour for more linking with ur practice,                * Be sure that ur customer find no more attracting tools & feel he is no more ur favourite client ,
* Be sure that u raised ur price list without any pampering services that should attract him/her,
* Investigate for any " home disloyality " causing repelling performance , or may a foolish home gear of ur marketting machine also suggested,

THE PREVIOUSLY MENTIONED REASONS FOR THIS UPNORMAL CLIENT'S RESPONSE , COMMITED FOR 90% OF REASONS , WHILE THE REMAINING CAUSES R CUSTOMIZED ONES!!!!  

Karakatoe news......2

* HOW COME , MOST OF UR CUSTOMERS TURNED ON PRICE ShOPPERS , INSTEAD OF ADVANCING MY BUSSINESS TOWARS PATIENT'S LOYALITY EARNING , M BEING STUMBLED .

*HOW CAN I MANAGE ?

* CAN I IGNORE & GO ON WITHOUT LOOKING BEHIND?

Karakatoe News.......1

* A TRUE DISASTER , sure the time ur front desk team telling " oopss dr.Elkady , a lot of ur customers r bargaining our practice , DISCOUNT OTHERWISE LEAKAGE!!!!!!

Really a horrible moment u could hear ---- " patient's soft coup " ........ A BIG WHY ? AND HOW TO MANAGE? AND WHAT IF ...? 

TRY TO FOLLOW ME AND......

FOLLOW MY BLOGGER , THEN 3 POSTS READ - LIKE - COMMENT & SHARE , FINALLY U 'LL BE MY FAVOURITE FRIEND AND PROMISE THAT MY 1 ST EDITION BOOK 'LL REACH U IN 2018 FEBRUARY FOR 100% FREE.

PLEASE SEND ME A REQUEST ON MY E-MAIL / noomy2050@gmail.com  . THAT U NEED THIS BOOK FER FREE , COPIES R NOT LIMITED. GOOD LUCK

SHARING GOLD WITH UR CUSTOMER

* TO AVOID INCONVENIENCE ; U can sharing gold ideas u r planning to " guide " ur patient with , via sharing & not ordering or overmasting him, 

e.g tooth brushing , home dental caring for orthodontic appliances, more checking for his /her teeth........etc

50000 $

U can earn 50 thousand $ or more / month  ,just, by the following :

1. Activating inactive patients.....???????
2. Re assess ur front desk team performance in wellcoming , at least , new comers.....?
3. Re schedule ur appointment book.......???
4. Enhancment of ur sterlization display image.........?
5. Increase ur voice calls conversation rates for more bookings.......?????
6. U CAN OBSERVE , FRANKLY , THAT THE PREVIOUS ITEMS FROM 1 -------TO 5 , ACHIEVED ONLY VIA AN EXCELLENT MASTERING SYSTEM IN MARKETTING STRATEGY WITHOUT EVEN SPENDING 1 MORE $ FUNDING, ISN'T IT?
7. ONLY IN " LEAP FROG STRATEGY " BY DR.MOHAMED ELKADY   

MISSION IMPOSSIBLE

TAKE CARE /

                        LEAKAGE OF 10 GOOD CUSTOMERS PER MONTH FOR 3 MONTHS IS PUTTING UR BUSSINESS TO END!!!! AND ANY TRIAL FOR REBOUND BECOME USELESS CAUSE U HAVE ACHIEVED " CRASHING SYNDROME " NECESSARILY , SO UR MISSION THEN , GOT IMPOSSIBLE , UNLESS ......  U FOLLOW UP A CERTAIN PROGRAM TO" REFRESH UR BUSSINESS " AND REGAIN UR " RE-STARTING STEPS"

Import & Export

U r comitted as a master of ur dental practice to act as if u r the master of a great company of importing & exporting.

Where u should be a productive company which EXPORT QUALITY  in order to IMPORT LOYALITY.

THE EQUATION SHOULD BE AS FOLLOW :

QUALITY + SYSTEM --------------------->PATIENT'S LOYALITY.

Classy Dental Staff

U should be a classy staff in dealing e' ur patients , so u should ;

1. Adore patient's need.
2. Respect patient's time.
3. Be thankful for his/her co-operation.
4. Praising his time respect .
5. Approach him /her as a lovely friend.
6. Keep on contact e' him whatever ur time inconvenience when he needs ur support.
7. Act as his phsychatrist when he need.
8. Retreat in case he hate curiousty.
9. Share him his good news.
10. Support him in bad news.
11. Greeting him eagerly upon his entrance to ur operating room.
12. Express ur missing feelings on time of dismissing.
13. Sincerly ensure the eager feelings for sake of revisiting ur office.
14. Follow up him in case of sudden absence.

FALSE ESTIMATION

Guessing that patient,s retention inside ur dental office is intimately related to ur strict system orders is not 100% true , because u should update the tools of ur system from time to time to avoid unforced leakage  inside ur dental practice.

Follow me on LEAP FROG STRATEGY BLOGGER

           Urs/ dr.Mohamed Elkady   Implantologist & cosmetic dentistry expert

LOOK WELL

*Actually u don't need a lot of secrets to succeed , you just need a plan !

& when u have a plan , it's virtually impossible to fail!

*All what u need is to refresh ur mind with my secrets in leap frog strategy blogger here! 

HUG , KISS , TAKE OFF , FUCK & PUSH IN......!!!! that s real FUN , isn't it?

HUG ur dreams , KISS ur tools ,TAKE OFF the shirt of failure, FUCK ur fear & PUSH into ur dental practice's wallet million of $ /year, this targets 'll be achieved only via " Leap Frog Strategy"

HAPPY PATIENT

* U CAN SHIFT THE PRICE SHOPPER PATIENT INTO A HAPPY PATIENT, FOR EXAMPLE BY NEGOTIATE E' HIM & MAKE A NICE DEAL E' HIM AS FOLLOW,,,,,,,

Tell him " f u refer  ,at least ,5(serious) new patients to my practice , promise for 50% discount of ur fees in all services & 20% in orthodontic or cosmetic or implant placment fees & promise for a 100% free scaling fees as a full package"

try to be smart , read more posts in my blogger to learn more about " Leap Frog Strategy "

FALSE LOYALITY

Take Care ; some patients try to buy ur sympathy by attacking  the honor of one of ur near competetors due to disagreement in thier relation, unfortunally u may misunderstood this situation& translated as patient's loyality, in fact it isn't a real loyality,

In this case u r driving the situation from a false proud platform due to sense of revenge regarding " competetion basis ". u should retreat & evaluate the case of this patient on the basis of new comer patient & forget that he/she is an old customer belonging to other dental office but in the same time try to investigate the reason of his leakage from that office , sure ; this is the stud of horse instead of creating a false ambitions ~ inside ur dental practice's plan.

Urs.dr/ Mohamed Elkady
Dental Implantologist & dental cosmetic expert

PREEVING CUSTOMER

U can tease new comers into ur dental office via ; 

1. Limiting the daily booking schedule , then a waiting list is thier fate,
2. F ur customer insist on booking while seats is off , then premium customer booking is must ,
3.  His last resort 'll be VIP PROGRAM, ,,,,,,,,,,,,,,,,,,,,,,,,,,,
4. Finally :  whether" Waiting list" or" Premium Customer list " or " VIP Program LIST" , ur customer is now being Riped i.e WELL DONE  & become under ur full control , freezed & gave up ,then he is on the way for LOYALITY.   

100 % FREE

* SURE NOTHING CAN ATTRACT THE CUSTOMER'S ATTENTION , EVEN MAGIC , AS THIS MOTO -- " 100% FREE" DID ! ISN'T IT ?

* U CAN UTILIZE THIS MOTO TO ENSURE PATIENT RELAXATION & SATISFACTION WHEN ENJOYING ONE OR MORE PAMPERING TOOLS PRE & POST SESSION TIME !!!!

e.g  Chair Massaging session ,soft drink bar section , shower cabinet session , magical toileting section , kids entertaining section , secure call corner , bussinessman service section , turbo speed wireless LI-FI sevice.....etc

read more in my posts to educate urself more in " Leap Frog Marketting Strategy " in ur dental office !!! 

Time depletion

Trick ; f u promise ur patient that u 'll re-fund him/her 10% of what should paid in today's session in case of a single session & 25% for any family session for 3 persons or more just in case he /she keeping on thier appointment time & attend in time inside ur operating room !can u calculate numerically in figures how much u 'll save regarding money , effort & time, necessarily??? of course well!!!!

(read more about my topics in this blogger to collect a dozen of tricks which 'll augment ur marketting strategies)

(only with " LEAP FROG DENTAL MARKETTING STRATEGY " ) 

ONLY FOR FEMALE DENTIST,MALE R BANNED

1. U should wear an overhead when u r on +ve duty , even f u have a fantastic hair type & style to lessen cross contamination among ur staff & later on ur family member.
2. U should put off ur jewellaries also.
3. U should wear a flat or even a sporty footwear  & stop wearing high heel shoes in ur dental office cause its noisy knocking steps irritate patients then , his stress dose 'll increase .
4. U should wear a resonable loose dentist wear & advised e' long sleeves also.
5. U should wear a protective eye glasses & let ur patient wear one more.
6. Deal e' male & female patients in the same manner.
7. Avoid abrupt ending of the dental session in case of u uncover the patient's "contact harassing ".
8. Try to train urself to absorb any over dose of odd speech of praise from male patients unless inconvenience limit flooded.
9. Avoid overperfuming urself while u r in an active duty.
10. Educate urself in the field of body language more , then u can assess clearly any strange patient's responses & help u to be creative in this field  e.g u become able to send the "right body language message " to the exact type of patient in time.   

VIP

WHAT ABOUT ENJOYING URSELF & UR PATIENT A HIGHLIGHT OF VIP PROGRAM INTO UR DENTAL OFFICE !!!!!

TOP SECRET

DO U KNOW ANY NEWS  ABOUT TOOLS OF PAIN  RELIEF , CONTROL & KILLING DEPARTMENT INSIDE CURRENT DENTAL OFFICES WORKING E' " LEAP FROG DENTAL MARKETTING STRATEGY" ?

Me Enamore'

Waka waka from ur deep sleep ,

Shake ur mind,

Activate brain storming ,

Prepare urself for a true story series in my blog # (www.frogleappydentist.blogspot.com ),

THEN TRY TO SOLVE THE NEXT QUIZ !!!!!

R U REAAAADY My Enamore'

BLACKPINK(AS IF IT'S YOUR LAST)

TAKE OFF UR SILLY HABIT & STOP BEING A NAIEVE DENTIST, PAMPER PATIENT AS IF HE/SHE IS UR FRIEND & PROMOTE THE SENSE OF FREQUENT MEETINGS INSTEAD OF DEALLING WITH HIM/HER AS IF IT IS THE LAST TIME TO SEE HIM/HER ESPECIALLY WHEN U EARN FROM HIS WALLET A BUNCH OF $$$$ ,THEN , U STAMP A VERY BAD IMPRESSION TO HIS HEART!!!!

READ MORE ABOUT " LEAP FROG STRATEGY "

R U MAD DENTIST ?

HOW COME , U R MANAGING UR DENTAL OFFICE PRACTICE E' OUT DEALING E' THE FACT TELLING " U HAVE 25 OR MORE TYPES OF PATIENTS VISITING UR DENTAL PRACTICE ANNUALLY"

HOW TO CLASSIFY PATIENTS?

HOW MANAGE EACH TYPE?

HOW TO MOTIVATE THE INACTIVE ONES?

HOW CAN U CONVINCE ME & URSELF THAT DEALLING E' ALL OF TYPES IS THE SAME?

HOW TO CONTROL EACH TYPE?

HOW TO GET BENEFITS FROM EACH TYPE ?

ONLY THE ANSWERS IN MY DAILY SCIENTIFIC POSTS REGARDING MY " LEAP FROG DENTAL STRATEGY ".

DR/ MOHAMED ELKADY , IMPLANTOLOGIST